I Write to Help Your Business Grow
Hi, I'm Kelly. My writing is designed to sell services, retain customers, and position your brand as a thought leader.
Why the name THEIA8900? Find out >
CRYPTO INVESTING EDUCATION
Betterment: Crypto Investing Articles, Video Scripts, and Newsletters
To support the launch of a new crypto investing product, Betterment needed educational content that would build trust with new and current customers. Using research on the target market, I wrote articles, video scripts, and newsletters to guide people on their investing journey.
ARTICLE: What’s The Best Crypto to Buy Now? (Hint: There’s Not One) (2022)
ARTICLE: Crypto Investing 101 (2022)
GHOST WRITING: All articles and video scripts for Betterment crypto content (2022)
NEWSLETTER NAME & COPY: BetterBlocks Crypto Newsletter (2022)
Makara: Crypto Investing Articles and Newsletters
As a startup, Makara needed content to engage and establish credibility and trust. I wrote blog posts and newsletters, testing different types of content and layouts to optimize engagement.
ARTICLE: ICYMI: Takeaways from Proposed Crypto Legislation (2022)
ARTICLE: Ethereum Merge: 3 Things All Investors Should Know (2022)
ARTICLE: Crypto Investing Perspective: The Good and The Bad (2022)
ARTICLE: Bitcoin Prices: What Can We Learn From Past Fed Rate Hikes? (2022)
NEWSLETTER NAME & COPY: Makara Minute Crypto Newsletter (2022)
SyncDAO: Decentralized Finance Articles
SyncDAO was preparing to launch a new decentralized finance (DeFi) savings platform and needed blogs to position themselves as trusted experts in the global DeFi market. I crafted these blogs to help educate their potential users on the value of DeFi.
ARTICLE: Solving a Broken Money System: How DeFi is Changing the Game (2021)
CoinDesk: Opinion Article
Opinion piece looking at how financial professionals stand to benefit greatly from blocking off just one hour per week to learn about digital assets.
COINDESK OPINION: Weekly Challenge: The Digital Asset Power Hour (2023)
REPORTS AND WHITE PAPERS
Wisconsin Early Childhood Association: Annual Reports
Lead writer for non-profit annual reports which served as key fundraising materials.
ANNUAL REPORT: Wisconsin Early Childhood Association (2013)
ANNUAL REPORT: Wisconsin Early Childhood Association (2012)
IPM Institute: White Papers
Author on white papers used to educate school administrators, staff, and parents on the positive health impacts of integrated pest management in schools.
WHITE PAPER: Reducing Your Child’s Asthma (2011)
WHITE PAPER: The Business Case For Integrated Pest Management in Schools (2011)
WhalePath: Secondary Market Research & White Paper
Key contributor to business process management white paper for market research startup, WhalePath.
Consulting: Crypto Industry Secondary Market Research Reports
Market research used to assist firms in making strategic decisions.
There's a theory... 4.5 billion years ago, a planet called Theia (pronounced "thee-ah") collided with earth while travelling 8,900 miles per hour. The result? Our moon.
THEIA8900 represents the collision of ideas to create something new, exploring new paths to growth. When you work with me, we'll stretch our thinking to find solutions that create the positive change you are looking for in your business.