I Write to Help Your Business Grow

CRYPTO INVESTING EDUCATION

Betterment: Integrated Content Campaign for Investing Portfolios

To support the launch of a new crypto investing product, Betterment needed educational content that would build trust with prospective and current customers. Using research on the target market, I wrote articles, video scripts, newsletters, and coordinated a joint webinar with national brand partners to guide people on their investing journey.

• ARTICLE: What’s The Best Crypto to Buy Now? (Hint: There’s Not One) (2022)

• ARTICLE: Crypto Investing 101 (2022)

• GHOST WRITING: All articles and video scripts for Betterment crypto content (2022) 

• NEWSLETTER NAME & COPY: BetterBlocks Crypto Newsletter (2022)

• WEBINAR: Co-branded webinar with BlackRock, TheTie, and Goldman Sachs (2022)

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Makara: Crypto Investing Articles and Newsletters

As a startup, Makara needed content to engage and establish credibility and trust. I wrote blog posts and newsletters, testing different types of content and layouts to optimize engagement.

• ARTICLE: ICYMI: Takeaways from Proposed Crypto Legislation (2022)

• ARTICLE: Ethereum Merge: 3 Things All Investors Should Know (2022)

• ARTICLE: Crypto Investing Perspective: The Good and The Bad (2022)

• ARTICLE: Bitcoin Prices: What Can We Learn From Past Fed Rate Hikes? (2022)

• ARTICLE: A Tale of Two Investment Portfolios (2021)

• NEWSLETTER NAME & COPY: Makara Minute Crypto Newsletter (2022)

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SyncDAO: Decentralized Finance Articles

SyncDAO was preparing to launch a new decentralized finance (DeFi) savings platform and needed blogs to position themselves as trusted experts in the global DeFi market. I crafted these blogs to help educate their potential users on the value of DeFi.

• ARTICLE: Solving a Broken Money System: How DeFi is Changing the Game (2021)

• ARTICLE: The Most Rebellious Thing You Can Do Is… (2021)

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CoinDesk: Opinion Articles

Guest op-ed pieces for CoinDesk's institutional investor newsletter.

• COINDESK OPINION: Weekly Challenge: The Digital Asset Power Hour (2023)

• COINDESK OPINION: Can Crypto Match the Internet and Hit 5B Users?

REPORTS AND WHITE PAPERS

Wisconsin Early Childhood Association: Annual Reports

Lead writer for non-profit annual reports which served as key fundraising materials.

• ANNUAL REPORT: Wisconsin Early Childhood Association (2013)

• ANNUAL REPORT: Wisconsin Early Childhood Association (2012)

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IPM Institute: White Papers

Author on white papers used to educate school administrators, staff, and parents on the positive health impacts of integrated pest management in schools.

• WHITE PAPER: Reducing Your Child’s Asthma (2011)

• WHITE PAPER: The Business Case For Integrated Pest Management in Schools (2011)

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WhalePath: Secondary Market Research & White Paper

Key contributor to business process management white paper for market research startup, WhalePath. 

• WHITE PAPER: BPM is Growing Into a $5 Billion Industry. Are You Growing With It? (2014)

MARKET RESEARCH

Consulting: Crypto Industry Secondary Market Research Reports

Market research used to assist firms in making strategic decisions.

• RESEARCH: Is the Success of A DeFi Project Correlated with The Size of its Community? (2021)

• RESEARCH: Strategy Framework: Cryptocurrency Market Segments (2021)