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Financial Services Marketing Strategy
Together, we'll create a marketing strategy that balances efficiency and growth. Plus, if your bank or credit union is thinking about offering cryptocurrency or bitcoin services, THEIA8900 can help you go-to-market and navigate this complex landscape.
Services
Fractional CMO Support
I'll work side-by-side with your executive team to provide guidance and concrete plans to improve your marketing based on your objectives.
Budget Optimizing
I'll learn what your goals are and create a detailed implementation plan for your firm to get more results out of each marketing dollar spent.
Content Marketing
Getting results from content is difficult. Based on your goals, I'll create a custom content plan integrated into your overall strategy.
Strategy Framework:
Cryptocurrency Market Segments
Read the Cryptocurrency Market Segments article (plus infographic) to:
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See the main cryptocurrency market segments
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Review strategic planning questions
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Access data on number of crypto users across major platforms
Complete the contact form below to set up a discovery call with THEIA8900.
3 Steps for Launching a Crypto Product
STEP 1
Pre-Launch Research
Prior to launching cryptocurrency services, THEIA8900 provides market research to ensure that banks and credit unions have a clear understanding of their target market's demand for cryptocurrency services.
Tasks:
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Market Data Analysis
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Customer/Member Survey
Deliverables:
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Data Analysis Summary
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Defined Consumer Personas & Market Size
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12-Month Product Adoption Forecast
STEP 2
Go-To-Market Plan
From educating consumers to selecting marketing channels, launching a bitcoin or crypto product is different than a checking or a savings account. We'll work together for a successful product launch.
Tasks:
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Channel Research
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Advertising Budget Review
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Internal Staff Interviews
Deliverables:
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Go-To-Market Growth Plan (Advertising & Education)
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Internal Staff Training Plan
STEP 3
Post-Launch Analysis
After launching your cryptocurrency product, we'll review its adoption and make recommendations for improvement.
Tasks:
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CAC Analysis
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Forecast Variance Analysis
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Marketing ROI Analysis
Deliverables:
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Performance Report
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Marketing Strategy Recommendations