Exploring the Future of Money
Bitcoin Marketing for Banks & Credit Unions
Cryptocurrency adoption is skyrocketing and digital banking vendors like Q2, Finastra, Fiserv, FIS, and Alkami are providing banks and credit unions services to allow users to manage bitcoin. If your bank or credit union is thinking about offering cryptocurrency or bitcoin services, THEIA8900 can help you grow new business and retain accounts through a 3-step process.
3 Steps for Success
STEP 1
Pre-Launch Research
Prior to launching cryptocurrency services, THEIA8900 provides market research to ensure that banks and credit unions have a clear understanding of their target market's demand for cryptocurrency services.
Tasks:
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Market Data Analysis
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Customer/Member Survey
Deliverables:
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Data Analysis Summary
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Defined Consumer Personas & Market Size
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12-Month Product Adoption Forecast
STEP 2
Go-To-Market Plan
From educating consumers to selecting marketing channels, launching a bitcoin or crypto product is different than a checking or a savings account. We'll work together for a successful product launch.
Tasks:
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Channel Research
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Advertising Budget Review
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Internal Staff Interviews
Deliverables:
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Go-To-Market Growth Plan (Advertising & Education)
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Internal Staff Training Plan
STEP 3
Post-Launch Analysis
After launching your cryptocurrency product, we'll review its adoption and make recommendations for improvement.
Tasks:
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CAC Analysis
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Forecast Variance Analysis
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Marketing ROI Analysis
Deliverables:
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Performance Report
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Marketing Strategy Recommendations
Strategy Framework:
Cryptocurrency Market Segments
Read the Cryptocurrency Market Segments article (plus infographic) to:
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See the main cryptocurrency market segments
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Review strategic planning questions
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Access data on number of crypto users across major platforms
Complete the contact form below to set up a discovery call with THEIA8900.