Bitcoin Marketing for Banks & Credit Unions

Cryptocurrency adoption is skyrocketing and digital banking vendors like Q2, Finastra, Fiserv, FIS, and Alkami are providing banks and credit unions services to allow users to manage bitcoin. If your bank or credit union is thinking about offering cryptocurrency or bitcoin services, THEIA8900 can help you grow new business and retain accounts through a 3-step process.

3 Steps for Success  

STEP 1
Pre-Launch Research

Prior to launching cryptocurrency services, THEIA8900 provides market research to ensure that banks and credit unions have a clear understanding of their target market's demand for cryptocurrency services. 

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Tasks:

  • Market Data Analysis

  • Customer/Member Survey

 

Deliverables:

  • Data Analysis Summary

  • Defined Consumer Personas & Market Size

  • 12-Month Product Adoption Forecast

STEP 2
Go-To-Market Plan

From educating consumers to selecting marketing channels, launching a bitcoin or crypto product is different than a checking or a savings account. We'll work together for a successful product launch.

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Tasks:

  • Channel Research

  • Advertising Budget Review

  • Internal Staff Interviews

 

Deliverables:

  • Go-To-Market Growth Plan (Advertising & Education)

  • Internal Staff Training Plan

STEP 3
Post-Launch Analysis

After launching your cryptocurrency product, we'll review its adoption and make recommendations for improvement.

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Tasks:

  • CAC Analysis

  • Forecast Variance Analysis

  • Marketing ROI Analysis

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Deliverables:

  • Performance Report

  • Marketing Strategy Recommendations

Strategy Framework:
Cryptocurrency Market Segments

THEIA8900-crypto-consumer-segments-thumb

Read the Cryptocurrency Market Segments article (plus infographic) to:

  • See the main cryptocurrency market segments

  • Review strategic planning questions

  • Access data on number of crypto users across major platforms​

Complete the contact form below to set up a discovery call with THEIA8900.